Heroic Ignorance And Gothic Novels By Jane Austen

Heroic Ignorance and Gothic Novels Jane Austen’s novel, Northanger Abbey, seeks to explore the effect of wealth on society. Throughout the novel, this portrayal of wealth assumes an increasingly critical tone, and is thus used to suggest the negative impact of financial goals in a relationship. This is shown in the contrast between Catherine’s relationship with Mr. Tilney, and Isabella’s promiscuous ways. In this dynamic, Catherine remains pure, engaged to a poor clergyman, whereas her friend Isabella ensnares men in the hopes of gaining wealth and societal status. Through this dynamic, Austen provides an example of the British Romantic ideal that both love and the individual are only pure and righteous when freed from the constraints of society and affluence. Ironically, the Gothic novels that were prevalent in the later part of the British Romantic Period are frequently cited as a source of misfortune throughout the novel. Catherine, who is portrayed as good and pure, is misled into believing th at the stories spun in Gothic novels are applicable to her own life. Her friend, Isabella, is also portrayed as a lover of the genre, which is Austen’s way of hinting at Isabella’s future sins. Although the Gothics influence both Catherine and Isabella, Austen portrays the characters as opposites-one the promiscuous villain and one the victim of the heroic tale. Austen continuously comments on the nature of heroism, and thus mocks the timid Catherine while ironically branding her aShow MoreRelatedFeminism in Northanger Abbey and Persuasion by Jane Austen1940 Words   |  8 Pages From my point of view, Jane Austen should be seen as a ‘feminist’ writer. As she wrote in one of her novel Persuasion, she considers that ‘Men have had every advantage of us in telling their own story. Education has been theirs in so much higher a degree; the pen has been in their hands. I will not allow books to prove anything’ (Anne Elliot, in Jane Austenâ €™s Persuasion). Such feminist ideas are expressed in many of her literary works. In her another novel Northanger Abbey, there are various

Consumer Behaviour Purchase Decision Process

Question: Discuss about the Consumer Behaviour for Purchase Decision Process. Answer: Introduction Consumer purchase decision process refers to series of steps that a consumer crosses before buying the ultimate product of his choice. Different factors, characteristics and specificities have an impact on the consumer and these factors influence the consumer in the decision making process and purchasing behaviour. A purchase decision may be the result of one or all of the factors (Wilson et al., 2012). The domains under which these factors may be categorised are cultural, social, personal and psychological. Among the four kinds of factors, it has been found that social factors significantly have a greater impact on the product and consumer purchase decision process at all stages. Marketers attempt to implement their marketing methods based on this consumer purchase decision process considering the factors that impact the overall buying process (Hair Lukas, 2014). ABC is an apparel company that aims to establish itself as one of the most recognised names in the apparel industry. The company manufactures clothing for both the genders. In order to fulfil the aims it has, ABC must have a robust marketing plan giving focus on the consumer purchasing behaviour. The present report identifies two social influences that are relevant to the consumers of ABC Company and discusses how the social factors impact on the consumer purchase decision process. The report also discusses how marketers of ABC Company can apply the understanding of the social influences for improving the marketing strategies of the company. Impact of social influences on the consumer purchase decision process Consumer behaviour is the selection, purchase, and buying of products and accessing services for attaining the satisfaction that is desired. A number of factors impact the mindset of the consumers and the views they have with regards to a certain product. Whether the consumer would buy a certain product or choose a particular service depends on these factors. The factors together lead a customer to select a certain product or service among the other options available (Jobber Ellis-Chadwicl, 2012). Hollensen (2015) state that social factors have the greatest impact on the consumer purchase decision process. The social factors refer to the external influences on the purchase decisions of the consumers either in a direct or an indirect way. Three major social factors that influence purchase decisions are social status and role, family and reference group. All the three social factors influence the purchasing decisions of a consumer while buying apparel and therefore are significant for ABC Company. Social status and role- the position an individual holds within the society, in his family, his workplace and his circle of friends is defined as the social status and role he possess. A social role is the activities that the individual carries out and attitudes he have. These are found to be developing as per the position he holds at work, the gender, the profession he chooses and the expectations he has to meet considering the environment around him. The apparels that an individual buys is based on this social role and status and the buying process is marked by the impact of the social environment on the individual. For instance, a consumer may have the desire to buy apparels from the top apparel brand for the quality of the apparel. However, this decision may also be due to the desire to show external signs of social success. The success and standard the individual has in society drives the individual to buy the apparel that is of high price and representing high class (McKenzie-M ohr, 2013). Moreover, chances are high that a person holding a respectable position in an organisation and wearing clothes from not-so famous brands would get less attention from the stakeholders in his company than if he is wearing apparels from a top brand. Such behaviour is found at all levels of the society. Brands must have the understanding of this concept and create a brand image for their products that reflect a significant social status (Czinkota Ronkainen, 2013). Family- The family can be the most influential social factor for a section of the population. Family forms the milieu of socialisation and it is within this environment that the individual shape the personality, evolve and acquire values. This atmosphere of socialisation also helps in developing opinions and thoughts on various subjects, like clothing and food choices. Consumer behaviour is significantly impacted by the family members of the individual. For example, if an individual has not bought any apparel of a certain brand previously and a family member gives a negative feedback about the brand, it is likely that the individual would not consider buying clothes from that brand (Eagle et al., 2013). According to Lang Armstrong (2016) a certain brand may be making apparels of a certain material and if a family member has given build up a particular viewpoint about the material, there is less chance that the individual would buy apparels from that brand. Reference groups- As stated by MacInnis et al., (2014) membership group refers to the social group an individual belongs to, and it is this membership group that has the ability to influence him in due course of purchasing a product. A membership group relates to the age, social origin, work, leisure, and hobbies. Reference groups possess the potential to form an individuals behaviour and attitude. The influence that the reference group makes is found to be varying across brands and products. For products such as apparels, the influence made by reference groups is high. The reference group provides to the buyer certain aspect of comparison directly or indirectly about the consumer habits. The groups have an impact on the image an individual has about himself and his behaviour. As opined by Hoonsopon and Puriwat (2016) the wishes and desires that an individual has about buying an apparel results from what the reference group suggests. An individual may like to buy the same product tha t a member of the reference group has bought. For example, a teenager may want to buy a dress that her friend has bought. A young boy may want to buy a shirt in order to be accepted by his group of friends. Reference group may be impacting purchasing process either by providing suggestions or by advising a product. Reference groups, therefore, does not permit evaluation of products before buying; rather it compels an individual to buy a product (Matulich, et al., 2015). How marketers can apply the understanding of social influences on consumer behaviour to improve marketing strategies For becoming a successful consumer-based company, one must work by understanding the psychology of consumers for procuring consumers. By considering the social factors, marketing strategy can be made favourable for the company and goals of the valuable consumers can be fulfilled (Kotler et al., 2015). Shani and Chalasani (2013) highlight that consumer satisfaction is the objective of marketing for all organisations big or small and factors affecting consumer buying behaviour must be made the fundamental driving force for marketers. ABC needs to suitably apply the understanding of social influences on consumer behaviour for improving the companys marketing strategy. A number of marketing strategies are in place that can guide ABC in successfully reaching to its target customers. The most important strategies that ABC can consider for its marketers are as follows: Marketing mix: 4 Ps The marketing mix is a basic concept in the field of marketing. It is a widely used marketing strategy tool that helps in defining key concerns effecting marketing of the products by a firm and pursuing marketing objectives (Huang Sarigll, 2014). Rahmani et al., (2015) highlighted the four broad levels of marketing decisions and elaborated the marketing mix technique. According to the author, the four domains that a marketer must look into while setting the marketing plan are product, place, promotion and price. These 4 Ps are elementary to any marketing plan as it helps in evaluating the appeal of the product. ABC must use an appropriate marketing mix considering the 4 Ps for achieving the business goals. In order to establish itself at the highest peak of success in the apparel industry, it has to make a craze of the brand among the enthusiasts of fashion. Product- ABC needs to way out means to respond quickly to the evolving needs of the target customers. The exclusive selling preposition needs to be an imitation of the latest trends in the apparel industry. Customer survey regarding their choices as per the latest fashion is to be carried out to understand the recent needs and choices customers have. Seasonal variations are to be included in the range of apparels. Usually, apparels following the new trends are sold very fast in comparison to other apparels made following the previous trends. In case ABC founds that the products are not selling as desired, it must immediately pull them out from the stores. The launch of new products must consider the cultural needs of the people. It is desirable that ABC reaches out to the local people and understands what their choices are with relation to apparels. Designs must consider the integration of local traditions with modernisation (Singh Sarvanan, 2013). Pricing- ABC needs to give special attention to the products of the apparels. It is to be kept in mind that the products must be available at a reasonable rate. However, since the target customers also include cream customers, premium stores of the ABC apparels selling some special products can be set up. A premium pricing strategy can lead to optimisation of development as well as training costs (Gupta Hodges, 2012). Promotion- the best promotional strategy for ABC would be to have anything unique. The zero investment in marketing would be a suitable marketing option for the company. The company can use the money set aside for advertising for opening more stores. The key marketing strategy would be based on affordability, differentiation, and exclusivity. In essence, promotion of the brand would be based mostly on word of mouth advertisement. The products mainly target age group of 18-50 years. The reason for this is that this particular group is more fashion conscious (Wolfe, 2014). The showrooms are to be given special attention in order to draw the attention of the customers. Well groomed attendants and elegantly made showrooms would effectively promote the brand and reach to the consumers. The theme of the brand needs to be uber fashion that is common for all ages. Use of innovative window display along with store and ensemble grouping would successfully attract customers (Yan et al., 2012). Place- in order to reach out to the maximum number of consumers and cater all the needs of the consumers, ABC must make itself a stand out brand by being a vertically integrated retailer. This implies that the company needs to design, manufacture and distribute the products itself. This would be working since customers would develop a trust and loyalty for the apparel products (Na Na, 2015). Another very crucial factor is that ABC must imbibe in it the culture of the places where it wants to open stores. This would be a real strength for the company and cater the needs of the consumers. Young designers can be hired and given adequate training for incorporating their culture and choices in the designs of the products (Hultn, Vanyushyn, 2014). Segmentation Strategy The segmentation strategy of ABC needs to be based on the typical demographics that the target customers have, like psychographics, age, and gender. Moreover, the company must also consider targeting the customers on the basis of the style and the fashion sense they have, for instance, classic, trendy, grunge and contemporary. The marketers must blend the ethnicity along with tastes of the customers. The products must match the products with the settings in which they are sold. In relation to the personal knowledge and information read, marketers of ABC must clearly segment itself into different regions. This would demonstrate the demographic intentions regarding segmentation of customers having different tastes and choices and pricing preferences. The company must produce the complete value of its products on a dissimilar manner from other brands (Kotler et al., 2015). Targeting Strategy ABC must target a wide gap in the retail market in order to have a robust targeting strategy. The firm needs to target customers who have a consistent interest in the high fashion apparels. These customers have the desire to be in-line with the latest fashion trends; however, they cannot afford clothes from high-end boutiques and couture. Launching the outlets in locations that are high profile is an appropriate measure. Customers can be provided with a turnover time frame of around 5 weeks for the newly available collections. These collections would be priced at nearly a fraction of what it would cost at couture (Lahiri Siddika, 2014). The marketers must carry out primary as well as secondary research for creating demographics options. The firm can implement a fashion direction by targeting older age group customers who are willing to use apparels that make them look young. High fashions following customers are to be targeted and modern clothing is to be produced keeping in mind th eir desires (Lee et al., 2014). Positioning and Differentiation Strategy The main objective of ABC with regards to positioning needs to be democratize fashion.' ABC needs to position itself as a low cost brand that delivers the actual value of the product that is sold. Products need to be high fashion, accessible and trendy. Moreover, it needs to position itself as a popular brand within the group of generation Y (Islam et al., 2014). ABC can differentiate itself from the other apparel brands by offering low value for high quality. Quality received is a major factor that influences the buying decision process of consumers. Good quality at an affordable price is what all customers want. Lastly, ABC must spend enormous time in researching for the future trends. The reason for this is that the firm must design the product line half a year prior to its launch. Following these marketing strategies, ABC would accomplish its set goals and objectives and achieve further growth and set a benchmark in the apparel industry (Kotler et al., 2015). Conclusion How consumers respond to marketing messages put forward by different brands and how they make purchasing decision is a topic of significance for marketers across all industries. Social influences are found to be quite diverse, and such kind of influencers encompasses the consumers social interaction, family, work and the group that a person affiliates with. The living conditions, income level, the social class also fall into this category of influencers. Social factors need to be critically analysed while developing the marketing plans for a certain firm. By the identification and understanding of the factors influencing the customers, ABC has the good opportunity to develop an effective strategy for marketing its apparels to a broad range of consumers. Marketing mix, targeting, positioning, differentiation, and segmentation are the key concerns in relation to a robust marketing plan, and a suitable combination of all these factors would lead to success for the company. References Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., Tapp, A. (2013).Social marketing. Pearson Education. Gupta, M., Hodges, N. (2012). Corporate social responsibility in the apparel industry: An exploration of Indian consumers' perceptions and expectations.Journal of Fashion Marketing and Management: An International Journal,16(2), 216-233. Hair Jr, J. F., Lukas, B. (2014).Marketing research. McGraw-Hill Education Australia. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hoonsopon, D., Puriwat, W. (2016). The effect of reference groups on purchase intention: Evidence in distinct types of shoppers and product involvement.Australasian Marketing Journal (AMJ),24(2), 157-164. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hultn, P., Vanyushyn, V. (2014). Promotion and shoppers' impulse purchases: the example of clothes.Journal of Consumer Marketing,31(2), 94-102. Islam, M. M., Islam, M. M., Azim, A. Y. M. A., Anwar, M. R., Uddin, M. M. (2014). Customer perceptions in buying decision towards branded Bangladeshi local apparel products.European Scientific Journal,10(7). Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lahiri, I., Siddika, H. (2014). Fashion Behaviour: Detangling Promotional Factors.Globsyn Management Journal,8(1/2), 64. Lang, C., Armstrong, C. M. (2016). Personal Attributes: Influences on Clothing Disposal Reasons and Frequency.Journal of Family Consumer Sciences,108(3), 41-47. Lee, C. H., Wong, H. R., Kao, T., Hu, J. (2014). A study on the conceptualization of apparel brand.International Review of Management and Business Research,3(1), 24. MacInnis, D. J., Park, C. W., Priester, J. W. (2014).Handbook of brand relationships. Routledge. Matulich, E., Haytko, D. L., Amin, K. (2015). Multiple Attitude Functions Served by Products: Consumer Behavior Implications. InMarketing, Technology and Customer Commitment in the New Economy(pp. 226-226). Springer International Publishing. McKenzie-Mohr, D. (2013).Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers Na, Y., Na, D. K. (2015). Investigating the sustainability of the Korean textile and fashion industry.International Journal of Clothing Science and Technology,27(1), 23-33. Rahmani, K., Emamisaleh, K., Yadegari, R. (2015). Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), 98-108. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing.Journal of Services Marketing. Singh, N., Sarvanan, R. (2013). A Comprehensive Study on Female Buying Behaviour for Apparel Segment in Coimbatore.International Journal of Textile and Fashion Technology (IJTFT),1(3), 67-82. Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. D. (2012).Services marketing: Integrating customer focus across the firm. McGraw Hill. Wolfe, M. G. (2014). Fashion Marketing Merchandising.terminology,27(31), 126-139. Yan, R. N., Hyllegard, K. H., Blaesi, L. F. (2012). Marketing eco-fashion: The influence of brand name and message explicitness.Journal of Marketing Communications,18(2), 151-168.

Lord Of The Flies Man Is Savage free essay sample

Lord Of The Fliess: Man Is Savage At Heart Essay, Research Paper Lord of the Fliess: Man Is Savage at Heart Copyright ( C ) 1996 By Kevin McKillop A running subject in Lord of the Flies is that adult male is savage at bosom, ever finally returning back to an immorality and crude nature. The rhythm of adult male # 8217 ; s rise to power, or righteousness, and his inevitable autumn from grace is an of import point that book proves once more and once more, frequently comparing adult male with characters from the Bible to give a more graphic image of his descent. Lord Of The Flies symbolizes this autumn in different manners, runing from the illustration of the outlook of existent crude adult male to the contemplations of a corrupt mariner in purgatory. The novel is the narrative of a group of male childs of different backgrounds who are marooned on an unknown island when their plane clangs. We will write a custom essay sample on Lord Of The Flies Man Is Savage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the male childs try to organize and explicate a program to acquire rescued, they begin to divide and as a consequence of the discord a set of barbarian tribal huntsmans is formed. Finally the # 8220 ; stranded male childs in Lord of the Flies about wholly agitate off civilised behaviour: ( Riley 1: 119 ) . When the confusion eventually leads to a manhunt [ for Ralph ] , the reader realizes that despite the strong sense of British character and civility that has been instilled in the young person throughout their lives, the male childs have backpedaled and shown the implicit in barbarian side existent in all worlds. # 8220 ; Golding senses that establishments and order imposed from without are impermanent, but adult male # 8217 ; s unreason and impulse for devastation are digesting # 8221 ; ( Riley 1: 119 ) . The novel shows the reader how easy it is to return back to the immorality nature inherent in adult male. If a group of well-conditioned school male childs can finally weave up perpetrating assorted utmost farces, one can conceive of what grownups, leaders of society, are capable of making under the force per unit areas of seeking to keep universe dealingss. Lord of the Flies # 8217 ; s apprehensiveness of immorality is such that it touches the nervus of modern-day horror as no English novel of its clip has done ; it takes us, through symbolism, into a universe of active, proliferating immorality which is seen, one feels, as the natural status of adult male and which is bound to remind the reader of the vilest manifestations of Nazi arrested development ( Riley 1: 120 ) . In the novel, Simon is a peaceable chap who tries to demo the male childs that there is no monster on the island except the frights that the male childs have. # 8220 ; Simon tries to province the truth: there is a animal, but # 8216 ; it # 8217 ; s merely us # 8217 ; # 8221 ; ( Baker 11 ) . When he makes this disclosure, he is ridiculed. This is an eldritch analogue to the misconstruing that Christ had to cover with throughout his life. Later in the narrative, the barbarian huntsmans are trailing a hog. Once they kill the hog, they put its caput on a stick and Simon experiences an epiphany in which he # 8220 ; sees the perennial autumn which is the cardinal world of our history: the licking of ground and the release of # 8230 ; lunacy in psyches wounded by fright # 8221 ; ( Baker 12 ) . As Simon hastes to the campfire to state the male childs of his find, he is hit in the side with a lance, his Pr ophecy rejected and the word he wished to distribute ignored. Simon falls to the land dead and is described as beautiful and pure. The description of his decease, the mode in which he died, and the cause for which he died are unusually similar to the fortunes of Christ # 8217 ; s life and ultimate death. The major difference is that Christ died on the cross, while Simon was speared. However, a reader familiar with the Bible recalls that Jesus was stabbed in the side with a a spear before his crucifixion. William Golding discusses adult male # 8217 ; s capacity for fright and cowardliness. In the novel, the male childs on the island foremost encounter a natural fright of being stranded on an chartless island without the advocate of grownups. Once the male childs begin to form and get down to experience more adult-like themselves, the fright of monsters takes over. It is apprehensible that boys runing in ages from yearlings to immature adolescents would hold frights of monsters, particularly when it is taken into consideration that the kids are stranded on the island. The writer wishes to demo, nevertheless, that fright is an emotion that is natural and active in worlds from the really beginnings of their lives. This disclosure uncovers another failing in adult male, back uping the thought or belief that adult male is hapless and barbarian at the really nucleus of his being. Throughout the novel, there is a battle for power between two groups. This battle illustrates adult male # 8217 ; s fright of losing control, which is another illustration of his selfishness and failing. The fright of monsters is natural ; the fright of losing power is inherited. The writer uses these frailties to turn out the point that any type of uncontrolled fright contributes to adult male # 8217 ; s instability and will finally take to his [ adult male s ] death spiritually and possibly even physically. The writer chooses to utilize an island as the scene for the bulk of the narrative. # 8220 ; The island is an of import symbol in all of Golding # 8217 ; s works. It suggests the isolation of adult male in a terrorization and cryptic universe, and the futility of his effort to make an ordered preserve for himself in an otherwise patternless universe # 8221 ; ( Baker 26 ) . The island in the novel is the existent island ; it is non merely an island, though. It is a microcosm of life itself, the grownup universe, and the human battle with his ain solitariness. # 8220 ; Left entirely on the island of the ego, adult male discovers the world of his ain dark bosom, and what he discovers is excessively detestable for him to endure. At the highest pitch of panic he makes the lone gesture he can do # 8212 ; a natural, natural entreaty for aid, for deliverance # 8221 ; ( Baker 67 ) . Man grows more barbarian at bosom as he evolves because of his cowardliness and his pursuit for power. The fresh proves this by throwing together opposing forces into a state of affairs that dowses them with power battles and scaring state of affairss. By comparing world in general to Biblical characters in similar scenarios, the novel provides images of the darker side of adult male. This darker side of adult male # 8217 ; s nature necessarily wins and adult male is proven to be a hapless race that garbages to accept duty for its defects.

Free Essays on Booker T Washington

that constitutes the Atlanta Exposition Address. I know that as a Christians we are supposed to turn... Free Essays on Booker T Washington Free Essays on Booker T Washington Booker T Washington a very well respected scholar of the African American community was definitely an advocate for the education of the Negro race. While making it evident that education was a necessity to survive, he also made it very clear that he agreed with the â€Å"white man† that Negro’s has a certain place in society, and that, that place was not equal to the â€Å"White Man’s† place. In the eyes of Washington this was perfectly okay because while the Negro race stayed in its place it would slowly begin to build its own economy and completely separate from the â€Å"white† economy. Satisfying the belief that Negro’s should go back to Africa, without actually going to Africa. This ideal is partially revealed in Washington’s â€Å"Atlanta Exposition Address.† In this speech Washington tells the negros and whites to cast down their buckets and get to know their neighbor of the opposite race. In my opinion that was impossible back then. For the simple fact that whites did not agree with the idea of blacks being free therefore there is no way in the world that they would embrace or except the idea of blacks being their next door neighbor. Further Washington states to the whites that if they make an effort to deal with the negros â€Å"then they can be sure that in the future just as it was in the past; that they (whites) would be surrounded by the most patient, faithful, law-abiding and non-resentful people that the world has seen.† There is no doubt that those were very powerful words. Personally I think that those are words of a coward or a person who wishes to please everyone and that cannot always be done. I definitely agree that everyone should have the opportunity to be educated. But knowing what I have learned about slavery and racism I do not understand how Washington could say, better yet believe the words that constitutes the Atlanta Exposition Address. I know that as a Christians we are supposed to turn...

Zumba Fitness Essay Example | Topics and Well Written Essays - 1000 words

Zumba Fitness - Essay Example Zumba Fitness It has been accepted in most societies due to its flexible programs that can suit the most workers. Zumba fitness has been rated among the Worlds top ten fitness programs based on the number of participants and product uniqueness. Zumba is a dance and aerobics fitness course that was started in the 1990s by Alberto Perez (Perez, 2009). He is from Columbia and started the Zumba program due to his passion for dance and music. The Zumba fitness brand consists of various products launched since 2003. They include Zumba Stape, Zumba Toning, Zumba Sentao, Zumba Kids, Zumba Toning among others. The products cater for various people in the society despite their ages. Since Alberto is a choreographer and a dancer, the fitness program incorporates music in its sessions (Perez, 2009). Zumba uses music genres such as Salsa, Samba, Martial arts, Soca and Hip hop. The different rhythms from the music can be used to change the used approaches. Moreover, the use of different genres ensures that its customers can join the program irrespective of their music preferences. Zumba fitness programs became popular in Columbia and there was a need to cause awareness into other countries (Perez, 2009). With the help of entrepreneurs, the program became international where it has been practiced in more than 180 countries globally. Perez had business ties with the United States; he was able to market his dance into the country. According to recent research, more than 10 million people take weekly classes. Zumbas success has been caused by its use of music and use of infomercials to cause awareness.

My job in futuer Essay Example | Topics and Well Written Essays - 1250 words

My job in futuer - Essay Example Communication must be sent and received if it is to be effective. Whether the relationship is within a family or in the workplace, skills such as showing empathy, listening and being sincere will determine if the relationship is a happy one or one that is full of stress and misunderstandings (EÄŸec and Genà §Ãƒ ¶z, 2006). I have had many successful and happy relationships at school and at home. I have always believed that honest communication without conceit or arrogance is the best way to gain friends and followers. Letting employees know that is acceptable in a clear manner helps them to understand why something they have done might be unacceptable if that situation arises. The final skill that I have obtained that will help me to be a great bank officer is the ability to multi-task. A bank officer may need to act as a salesperson when talking to a customer, an analyst when changing a procedure that is not working and a marketing professional when making coordinated plans with a nother bank officer (Bank, 2006). Wearing many different hats and playing many different roles is something I have excelled at through my college career. I have had many different responsibilities to my family, friends and even an employer, not to mention what I had to do to accomplish my schoolwork. Having many different responsibilities is enjoyable for me and I am good at focusing on the task at hand.Being a good follower and a good leader, acting as an analyst, communicating clearly and multi-tasking are all a part of a bank officer's job.

Chemical Warfare in World War 1 Essay Example | Topics and Well Written Essays - 1000 words

Chemical Warfare in World War 1 - Essay Example World War I saw the development of weapons, which were deadlier to a degree than had never before been expected. Among the deadliest weapons that had never been used before were the 420 mm guns, which the Germans used to bombard France from Liege, Belgium. This led the countries to look for developing deadlier weapons with the help of their intellectuals, as it was clear that weapons would greatly determine the countries that won the war. (Hilmas, Smart & Hill 14). Therefore, as expected, deadlier weapons were developed by the countries. However, the deadliest and most inhumane of all the weapons developed was the poisonous gas, which was made by the German genius and Nobel laureate Fritz Haber (Bosco, Bosco & Bowman 38). Poisonous gas Prior to the World War I, several European countries including Germany, France and Britain had signed a treaty known as the Hague Convention on war on land in 1907 which forbid the use of poisonous gas in war. However, this did not deter the use of poi sonous gases in World War I (Stoltzenberg 151). Germany first used chemical weapons on British and Indian troops in 1914. Berlin was triggered to use chemical weapons after France had used on them. The chemical weapon used by the Germans was dianisidine chlorosulphonate, a chemical that causes irritation to the mucus membrane (Hilmas, Smart & Hill 14). However, the use of chemical weapons, which lead to widespread outcry by the rest of the world, was by Fritz Haber. (Hilmas, Smart & Hill 14).