Music Buisness Plan Assignment Example | Topics and Well Written Essays - 1500 words

Music Buisness Plan - Assignment Example Revenue driven substances significant partners incorporate clients and financial specialists while in non-benefit elements key partners are contributors. Then again, strategies that are inside centered leave around achieving middle of the road objectives to arrive at outside targets. Organization portrayal Due to the expanded need by people to take part in wellbeing upkeep programs offered by different SPA places, my Idea is to build up a music organization that will guarantee sufficient unwinding and delight with the SPA communities. On the Beat Company (OBC) will set out on delivering Rhythm and Blues (R&B) music. Along these lines, the organization targets giving different sort of music that make up the contemporary (R&B) music that incorporates funks among others. Thusly, the organization targets both the old and youthful customers who visit the focuses. To grow its capital base, OBC will work as a constrained organization. Along these lines, it will pull in more financia l specialists who will be engaged at contributing a noteworthy funding to get high profits. OBC statement of purpose is to give excellent diversion that will guarantee it benefit from the extending music industry over the world. Item and administrations As referenced before, OBC leave on creating (R&B) music. Do to the appeal of this sort of music particularly among the youngsters, the organization is engaged at extending its wellsprings of income by participating in different salary producing exercises that are identified with the music business as sketched out in this area. Ringtones OBC will give a chance to guarantee that our clients can buy in for ringtones in month to month bases. Each ringtone will cost US$1. With the organization of a nearby portable organization, OBC will give a system that will smooth out the sharing of benefits produced by the month to month memberships from our clients. In view of the high number of our clients who possesses cell phones, OBC will cre ate a lot of assets that will improve our development. Selling of collections In request to guarantee that our clients can normally make the most of our administrations in the wellbeing habitats and back in their homes, OBC will likewise leave on selling its collections in the neighborhood and universal market. Selling and stacking of glimmer plates In the contemporary world, people who have PCs like to tune in to a wide scope of music while undertaking their obligations. In such manner, OBC will set out on offering streak circles to our customers and afterward stacking them with music at a charge. So as to achieve an upper hand, OBC will use cell phones, Ipods and social destinations, for example, twitter and face book to speak with our clients. As the quantity of customers who visit the SPA communities increment step by step, we expect our client base to grow along these lines expanding our absolute deals. Showcasing plan The new innovation in the music business has come about int o a hardened rivalry that has constrained numerous organizations to withdraw from the customary lines that made divisions among the craftsmen and recording organizations among different partners. Similarly, the development of music organizations has been upgraded because of broad showcasing and limited time techniques through free administrations, for example, you tube, face book and twitter. One of

Post-War Challenges in The Sun Also Rises - Literature Essay Samples

In The Sun Also Rises by Ernest Hemingway, a moody and reflective tone with an ironic undertone is used effectively alongside formal, concrete diction, simple syntax and antithesis, expressive figurative language, and numerous allusions to the Bible and irony that allow the reader to experience the tumultuous emotions felt by the characters of the novel and enhancing the theme of the suffering of war that continues off of the battlefield. The book contains a chain reaction of broken and dysfunctional relationships in the central characters search for wisdom, subsequently leading to a plethora of inappropriate behavior that was prevalent in Paris during the early 1920’s and following World War I. Soldiers who survived the bloody conflict returned home only to face new challenges and horrors that hadn’t been previously anticipated. Jake Barnes narrates the novel with a moody, depressed, and reflective tone. He acts as an observer, noting and interpreting the scenery and events around him. He is deeply depressed since his return for from the war because an injury left him impotent and unable to have relations with the woman he loves, Lady Brett Ashley. Jake is part of the group, but he remains separate from the others, as supported by the tone. The sad, reflective tone can be observed in the passage on page 25: â€Å"’Don’t touch me,’ she said. ‘Please don’t touch me.’ ‘What’s the matter?’ ‘Oh, Brett.’ ‘You musn’t. You must know. I can’t stand it, that’s all. Oh, darling, please understand!’ ‘Don’t you love me?’ ‘Love you? I simply turn all to jelly when you touch me.’ ‘Isn’t there anything we can do about it?’ She was sitting up now. My arm was around her and she was leaning back against me, and we were quite calm. She was looking into my eyes with that way she had of looking that made you wonder whether she really saw out of her own eyes. They would look on and on after everyone else’s eyes in the world would have stopped looking.† (Hemingway 25) In this quotation, Jake’s inner struggle is tangible, he expresses obvious love from Brett, and he is unable to have a relationship with her. The prevailing longing and sadness in the tone of is ironic, when one considers the title of the novel, The Sun Also Rises. The name suggests that for every downturn; every time the sun goes down, it comes up. In the novel, however, this doesn’t occur. The book ended on the same melancholy, depressed note on which it began. The sad, questioning, and reflective tone is also supported by the epigraph from the Bible in the beginning of the book. The epigraph is from Ecclesiastes 1:3-6. The opening sentences of the book summarize the tone of The Sun Also Rises, â€Å"’Meaningless! Meaningless!’ says the Teacher. ‘Utterly meaningless! Everything is meaningless.’† (Ecclesiastes 1:2). The actions of the characters throughout the novel support this; excessive drinking and reckless behavior suggest that th ey are trying to fill an otherwise meaningless existence. Jake’s questioning attitude and depressed, moody tone is driven by formal, yet simple, diction. Hemingway use formal language with very little colloquial or vernacular allows the reader to understand the main concepts of the story without having to decode a plethora of complex language. In Jake’s description of scenes and events, straightforward language is used, with few double entendres or euphemisms. â€Å"By that time, though, he had other things to worry about. He had been taken in hand by a lady who hoped to rise with the magazine. She was very forceful, and Cohn never had a chance of not being taken in hand. Also he was sure that he loved her. When this lady saw that the magazine was not going to rise, she became a little disgusted with Cohn and decided that she might as well get what there was to get while there was still something available, so she urged that they go to Europe, where the lady had been educated, and stayed three years.† (Hemingway 5). This passage exemplifies the simple diction used, and how it doesn’t interfere with the integral message of the story. In conjunction, Hemingway chooses mainly monosyllabic words. Finally, Jake’s reflective tone is apparent through the abundant descriptions he offers throughout the text. The diction in The Sun Also Rises is further supported by simple and periodic syntax. Simple sentences make up the vast majority of the novel. Despite the name, the meaning that they convey is far from simple. For instance, the following passage consists of mainly simple sentences, but conveys the rhetorical question that seems to haunt Jake and Brett for the entirety of the story. â€Å"We sat close against each other. I put my arm around her and she rested against me comfortably. It was very hot and bright, and the houses looked sharply white. We turned out on the Gran Via. ‘Oh, Jake,’ Brett said, ‘we could have had such a damned good time together.’ Ahead was a mounted policeman in khaki directing traffic. He raised his baton. The car slowed suddenly pressing Brett against me. ‘Yes.’ I said. ‘Isn’t it pretty to think so?’ (Hemingway 247). In addition to being constituted primarily of simple sentences, this passage contains a rhetorical question. â€Å"’Isn’t it pretty to think so?’† is the essential question of the novel. What if Jake wasn’t impotent? Would their lives be less meaningless if they were able to be together? In addition, the description of Romero’s bullfighting provides antithesis, because he appears to be the only character with meaning in his life. â€Å"The dampened, mud-weighted cape swung open and full as a sail fills, and Romero pivoted with it just ahead of the bull. At the end of the pass they were facing each other again. Romero smiled. The bull wanted it again, and Romero’s cape filled again, this time on the other side. Each time he let the bull pass so close that the man and the bull were all one sharply etched mass. It was all so slow and so controlled. It was as though he were rocking the bull to sleep. He made four veronicas like that, and finished with a half-veronica that turned his back on the bull and came away toward the applause, his hand on his hip, his cape on his arm, and the bull watching his back going away.† (Hemingway 217). The presence of Romero near the conclusion of the novel creates a schism in the group of friends because he is apparently the only one who has achieved what is described in Ecclesiastes, purpose and meaning. The vast majority of Romero’s interactions occur within the bull ring, in contrast to the group of friends; the ring does not allow for fake or meaningless actions because they will lead to death. This sureness captures the group’s attention; they envy his seemingly togetherness and meaning. This syntax contributes to the irony in The Sun Also Rises. Hemingway makes effective use of irony in several different scenarios. Additionally, the aforementioned title creates irony in comparison to the verses of Ecclesiastes. In addition to this, the plot contains situational irony in regard to Jake’s impotence. He goes to war, like most men, in an attempt to prove his manliness, but as a result loses the use of the very organ that could be referred to as â€Å"his manhood.† In addition, the use and reference to the bible used to create this effect is also allusion. Hemingway’s inclusion of the epigraph and Jake’s name allude to the Holy Bible, and further enhance the questioning, depressed, and reflective tone. â€Å"Brett smiled at him. ‘I’ve promised to dance with this Jacob,’ she laughed. ‘You’ve a hell of a biblical name, Jake.’† (Hemingway 22). Another biblical allusion is present during the fiesta; it lasted seven days, like the biblical creation of the Earth . As previously mentioned, a significant theme in The Sun Also Rises is the search for meaning. Several of the characters question both internally and aloud whether religion could be the answer. â€Å"’Listen, Jake,’ he said, ‘are you really a Catholic?’ ‘Technically.’ ‘What does that mean?’ ‘I don’t know.’ (Hemingway 124) This quotation illustrates the questioning of conventional religious beliefs and their impact on the search for meaning in one’s life. After visiting the church in Spain, Brett and Jake have a conversation that affirms this assentation. â€Å"’Oh, rot,’ said Brett. ‘Maybe it works for some people, though. You don’t look very religious, Jake.’ ‘I’m pretty religious.’ ‘Oh, rot,’ said Brett. ‘Don’t start proselyting to-day. To-day’s going to bad enough as it is.’† (Hemingway 209). The search for wisdom is the central emotional catharsis of The Sun Also Rises. In The Sun Also Rises, a moody tone highlighting the situational irony is used in conjunction with simple diction, syntax and antithesis, and with allusions to the Bible and situational irony that permit the reader to experience the unbridled emotions felt by the characters in the story. They also augment the theme of horrors of war never really leaving you, despite being off the battlefield. The search for wisdom and meaning is what leads the characters to the situations which they encounter during the time frame in which the story takes place.

I Am An Application Of My Multimodal English 1101 Class

Makers and Makerspaces was the subject of my multimodal English 1101 class, which exposed me to an innovative culture and developed competence in all communication modalities. While my original interest was in the class theme of maker culture, towards the end of the semester I found the work on mastering communication in a variety of modes to be increasingly important. Furthermore, the class constantly contributed to my personal writing and communication skills development throughout the creation of a web page, a group presentation, and an analysis essay. As an international student, the transition was rough because I had been detached from the English language for three years before coming to Georgia Tech. Nevertheless, the course gave me†¦show more content†¦Understating the genre and audience as well as the rhetorical process generated a detailed development of the webpage, which throughout diverse deadlines of every process, attempted to a better final project. Notwithstanding high-school projects would produce analogous outcomes, I understand what writing was about in English 1101. For instance, adapting you communication, aware of audience, genre, purpose of communication, as well as having a strong yet debatable thesis, make me become aware of the complicated nature of the rhetorical situation, which unfortunately, I did not have the pleasure to know before. I used to procrastinate every project until it almost reaches its deadline, depriving myself of the core meaning of the proposal. English 1101 had diverse deadlines throughout the project, which require myself to work continuously and in advance for every assignment. As a result, I had to improve my time management skills. Moreover, I realized that an aftermath of not procrastinating and working everyday, was an improvement in my work due to the reviewing process I was exposed to continuously. Additionally, controlling my time better required a schedule, which promoted me to work more efficiently and organized in every class. Therefore, the importance of setting to work prior the project’s limit period, helped me understand assignments more thoroughly, alo ng with improving my time management. Moreover,

Heroic Ignorance And Gothic Novels By Jane Austen

Heroic Ignorance and Gothic Novels Jane Austen’s novel, Northanger Abbey, seeks to explore the effect of wealth on society. Throughout the novel, this portrayal of wealth assumes an increasingly critical tone, and is thus used to suggest the negative impact of financial goals in a relationship. This is shown in the contrast between Catherine’s relationship with Mr. Tilney, and Isabella’s promiscuous ways. In this dynamic, Catherine remains pure, engaged to a poor clergyman, whereas her friend Isabella ensnares men in the hopes of gaining wealth and societal status. Through this dynamic, Austen provides an example of the British Romantic ideal that both love and the individual are only pure and righteous when freed from the constraints of society and affluence. Ironically, the Gothic novels that were prevalent in the later part of the British Romantic Period are frequently cited as a source of misfortune throughout the novel. Catherine, who is portrayed as good and pure, is misled into believing th at the stories spun in Gothic novels are applicable to her own life. Her friend, Isabella, is also portrayed as a lover of the genre, which is Austen’s way of hinting at Isabella’s future sins. Although the Gothics influence both Catherine and Isabella, Austen portrays the characters as opposites-one the promiscuous villain and one the victim of the heroic tale. Austen continuously comments on the nature of heroism, and thus mocks the timid Catherine while ironically branding her aShow MoreRelatedFeminism in Northanger Abbey and Persuasion by Jane Austen1940 Words   |  8 Pages From my point of view, Jane Austen should be seen as a ‘feminist’ writer. As she wrote in one of her novel Persuasion, she considers that ‘Men have had every advantage of us in telling their own story. Education has been theirs in so much higher a degree; the pen has been in their hands. I will not allow books to prove anything’ (Anne Elliot, in Jane Austenâ €™s Persuasion). Such feminist ideas are expressed in many of her literary works. In her another novel Northanger Abbey, there are various

Consumer Behaviour Purchase Decision Process

Question: Discuss about the Consumer Behaviour for Purchase Decision Process. Answer: Introduction Consumer purchase decision process refers to series of steps that a consumer crosses before buying the ultimate product of his choice. Different factors, characteristics and specificities have an impact on the consumer and these factors influence the consumer in the decision making process and purchasing behaviour. A purchase decision may be the result of one or all of the factors (Wilson et al., 2012). The domains under which these factors may be categorised are cultural, social, personal and psychological. Among the four kinds of factors, it has been found that social factors significantly have a greater impact on the product and consumer purchase decision process at all stages. Marketers attempt to implement their marketing methods based on this consumer purchase decision process considering the factors that impact the overall buying process (Hair Lukas, 2014). ABC is an apparel company that aims to establish itself as one of the most recognised names in the apparel industry. The company manufactures clothing for both the genders. In order to fulfil the aims it has, ABC must have a robust marketing plan giving focus on the consumer purchasing behaviour. The present report identifies two social influences that are relevant to the consumers of ABC Company and discusses how the social factors impact on the consumer purchase decision process. The report also discusses how marketers of ABC Company can apply the understanding of the social influences for improving the marketing strategies of the company. Impact of social influences on the consumer purchase decision process Consumer behaviour is the selection, purchase, and buying of products and accessing services for attaining the satisfaction that is desired. A number of factors impact the mindset of the consumers and the views they have with regards to a certain product. Whether the consumer would buy a certain product or choose a particular service depends on these factors. The factors together lead a customer to select a certain product or service among the other options available (Jobber Ellis-Chadwicl, 2012). Hollensen (2015) state that social factors have the greatest impact on the consumer purchase decision process. The social factors refer to the external influences on the purchase decisions of the consumers either in a direct or an indirect way. Three major social factors that influence purchase decisions are social status and role, family and reference group. All the three social factors influence the purchasing decisions of a consumer while buying apparel and therefore are significant for ABC Company. Social status and role- the position an individual holds within the society, in his family, his workplace and his circle of friends is defined as the social status and role he possess. A social role is the activities that the individual carries out and attitudes he have. These are found to be developing as per the position he holds at work, the gender, the profession he chooses and the expectations he has to meet considering the environment around him. The apparels that an individual buys is based on this social role and status and the buying process is marked by the impact of the social environment on the individual. For instance, a consumer may have the desire to buy apparels from the top apparel brand for the quality of the apparel. However, this decision may also be due to the desire to show external signs of social success. The success and standard the individual has in society drives the individual to buy the apparel that is of high price and representing high class (McKenzie-M ohr, 2013). Moreover, chances are high that a person holding a respectable position in an organisation and wearing clothes from not-so famous brands would get less attention from the stakeholders in his company than if he is wearing apparels from a top brand. Such behaviour is found at all levels of the society. Brands must have the understanding of this concept and create a brand image for their products that reflect a significant social status (Czinkota Ronkainen, 2013). Family- The family can be the most influential social factor for a section of the population. Family forms the milieu of socialisation and it is within this environment that the individual shape the personality, evolve and acquire values. This atmosphere of socialisation also helps in developing opinions and thoughts on various subjects, like clothing and food choices. Consumer behaviour is significantly impacted by the family members of the individual. For example, if an individual has not bought any apparel of a certain brand previously and a family member gives a negative feedback about the brand, it is likely that the individual would not consider buying clothes from that brand (Eagle et al., 2013). According to Lang Armstrong (2016) a certain brand may be making apparels of a certain material and if a family member has given build up a particular viewpoint about the material, there is less chance that the individual would buy apparels from that brand. Reference groups- As stated by MacInnis et al., (2014) membership group refers to the social group an individual belongs to, and it is this membership group that has the ability to influence him in due course of purchasing a product. A membership group relates to the age, social origin, work, leisure, and hobbies. Reference groups possess the potential to form an individuals behaviour and attitude. The influence that the reference group makes is found to be varying across brands and products. For products such as apparels, the influence made by reference groups is high. The reference group provides to the buyer certain aspect of comparison directly or indirectly about the consumer habits. The groups have an impact on the image an individual has about himself and his behaviour. As opined by Hoonsopon and Puriwat (2016) the wishes and desires that an individual has about buying an apparel results from what the reference group suggests. An individual may like to buy the same product tha t a member of the reference group has bought. For example, a teenager may want to buy a dress that her friend has bought. A young boy may want to buy a shirt in order to be accepted by his group of friends. Reference group may be impacting purchasing process either by providing suggestions or by advising a product. Reference groups, therefore, does not permit evaluation of products before buying; rather it compels an individual to buy a product (Matulich, et al., 2015). How marketers can apply the understanding of social influences on consumer behaviour to improve marketing strategies For becoming a successful consumer-based company, one must work by understanding the psychology of consumers for procuring consumers. By considering the social factors, marketing strategy can be made favourable for the company and goals of the valuable consumers can be fulfilled (Kotler et al., 2015). Shani and Chalasani (2013) highlight that consumer satisfaction is the objective of marketing for all organisations big or small and factors affecting consumer buying behaviour must be made the fundamental driving force for marketers. ABC needs to suitably apply the understanding of social influences on consumer behaviour for improving the companys marketing strategy. A number of marketing strategies are in place that can guide ABC in successfully reaching to its target customers. The most important strategies that ABC can consider for its marketers are as follows: Marketing mix: 4 Ps The marketing mix is a basic concept in the field of marketing. It is a widely used marketing strategy tool that helps in defining key concerns effecting marketing of the products by a firm and pursuing marketing objectives (Huang Sarigll, 2014). Rahmani et al., (2015) highlighted the four broad levels of marketing decisions and elaborated the marketing mix technique. According to the author, the four domains that a marketer must look into while setting the marketing plan are product, place, promotion and price. These 4 Ps are elementary to any marketing plan as it helps in evaluating the appeal of the product. ABC must use an appropriate marketing mix considering the 4 Ps for achieving the business goals. In order to establish itself at the highest peak of success in the apparel industry, it has to make a craze of the brand among the enthusiasts of fashion. Product- ABC needs to way out means to respond quickly to the evolving needs of the target customers. The exclusive selling preposition needs to be an imitation of the latest trends in the apparel industry. Customer survey regarding their choices as per the latest fashion is to be carried out to understand the recent needs and choices customers have. Seasonal variations are to be included in the range of apparels. Usually, apparels following the new trends are sold very fast in comparison to other apparels made following the previous trends. In case ABC founds that the products are not selling as desired, it must immediately pull them out from the stores. The launch of new products must consider the cultural needs of the people. It is desirable that ABC reaches out to the local people and understands what their choices are with relation to apparels. Designs must consider the integration of local traditions with modernisation (Singh Sarvanan, 2013). Pricing- ABC needs to give special attention to the products of the apparels. It is to be kept in mind that the products must be available at a reasonable rate. However, since the target customers also include cream customers, premium stores of the ABC apparels selling some special products can be set up. A premium pricing strategy can lead to optimisation of development as well as training costs (Gupta Hodges, 2012). Promotion- the best promotional strategy for ABC would be to have anything unique. The zero investment in marketing would be a suitable marketing option for the company. The company can use the money set aside for advertising for opening more stores. The key marketing strategy would be based on affordability, differentiation, and exclusivity. In essence, promotion of the brand would be based mostly on word of mouth advertisement. The products mainly target age group of 18-50 years. The reason for this is that this particular group is more fashion conscious (Wolfe, 2014). The showrooms are to be given special attention in order to draw the attention of the customers. Well groomed attendants and elegantly made showrooms would effectively promote the brand and reach to the consumers. The theme of the brand needs to be uber fashion that is common for all ages. Use of innovative window display along with store and ensemble grouping would successfully attract customers (Yan et al., 2012). Place- in order to reach out to the maximum number of consumers and cater all the needs of the consumers, ABC must make itself a stand out brand by being a vertically integrated retailer. This implies that the company needs to design, manufacture and distribute the products itself. This would be working since customers would develop a trust and loyalty for the apparel products (Na Na, 2015). Another very crucial factor is that ABC must imbibe in it the culture of the places where it wants to open stores. This would be a real strength for the company and cater the needs of the consumers. Young designers can be hired and given adequate training for incorporating their culture and choices in the designs of the products (Hultn, Vanyushyn, 2014). Segmentation Strategy The segmentation strategy of ABC needs to be based on the typical demographics that the target customers have, like psychographics, age, and gender. Moreover, the company must also consider targeting the customers on the basis of the style and the fashion sense they have, for instance, classic, trendy, grunge and contemporary. The marketers must blend the ethnicity along with tastes of the customers. The products must match the products with the settings in which they are sold. In relation to the personal knowledge and information read, marketers of ABC must clearly segment itself into different regions. This would demonstrate the demographic intentions regarding segmentation of customers having different tastes and choices and pricing preferences. The company must produce the complete value of its products on a dissimilar manner from other brands (Kotler et al., 2015). Targeting Strategy ABC must target a wide gap in the retail market in order to have a robust targeting strategy. The firm needs to target customers who have a consistent interest in the high fashion apparels. These customers have the desire to be in-line with the latest fashion trends; however, they cannot afford clothes from high-end boutiques and couture. Launching the outlets in locations that are high profile is an appropriate measure. Customers can be provided with a turnover time frame of around 5 weeks for the newly available collections. These collections would be priced at nearly a fraction of what it would cost at couture (Lahiri Siddika, 2014). The marketers must carry out primary as well as secondary research for creating demographics options. The firm can implement a fashion direction by targeting older age group customers who are willing to use apparels that make them look young. High fashions following customers are to be targeted and modern clothing is to be produced keeping in mind th eir desires (Lee et al., 2014). Positioning and Differentiation Strategy The main objective of ABC with regards to positioning needs to be democratize fashion.' ABC needs to position itself as a low cost brand that delivers the actual value of the product that is sold. Products need to be high fashion, accessible and trendy. Moreover, it needs to position itself as a popular brand within the group of generation Y (Islam et al., 2014). ABC can differentiate itself from the other apparel brands by offering low value for high quality. Quality received is a major factor that influences the buying decision process of consumers. Good quality at an affordable price is what all customers want. Lastly, ABC must spend enormous time in researching for the future trends. The reason for this is that the firm must design the product line half a year prior to its launch. Following these marketing strategies, ABC would accomplish its set goals and objectives and achieve further growth and set a benchmark in the apparel industry (Kotler et al., 2015). Conclusion How consumers respond to marketing messages put forward by different brands and how they make purchasing decision is a topic of significance for marketers across all industries. Social influences are found to be quite diverse, and such kind of influencers encompasses the consumers social interaction, family, work and the group that a person affiliates with. The living conditions, income level, the social class also fall into this category of influencers. Social factors need to be critically analysed while developing the marketing plans for a certain firm. By the identification and understanding of the factors influencing the customers, ABC has the good opportunity to develop an effective strategy for marketing its apparels to a broad range of consumers. Marketing mix, targeting, positioning, differentiation, and segmentation are the key concerns in relation to a robust marketing plan, and a suitable combination of all these factors would lead to success for the company. References Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., Tapp, A. (2013).Social marketing. Pearson Education. Gupta, M., Hodges, N. (2012). Corporate social responsibility in the apparel industry: An exploration of Indian consumers' perceptions and expectations.Journal of Fashion Marketing and Management: An International Journal,16(2), 216-233. Hair Jr, J. F., Lukas, B. (2014).Marketing research. McGraw-Hill Education Australia. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hoonsopon, D., Puriwat, W. (2016). The effect of reference groups on purchase intention: Evidence in distinct types of shoppers and product involvement.Australasian Marketing Journal (AMJ),24(2), 157-164. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hultn, P., Vanyushyn, V. (2014). Promotion and shoppers' impulse purchases: the example of clothes.Journal of Consumer Marketing,31(2), 94-102. Islam, M. M., Islam, M. M., Azim, A. Y. M. A., Anwar, M. R., Uddin, M. M. (2014). Customer perceptions in buying decision towards branded Bangladeshi local apparel products.European Scientific Journal,10(7). Jobber, D., Ellis-Chadwick, F. (2012).Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lahiri, I., Siddika, H. (2014). Fashion Behaviour: Detangling Promotional Factors.Globsyn Management Journal,8(1/2), 64. Lang, C., Armstrong, C. M. (2016). Personal Attributes: Influences on Clothing Disposal Reasons and Frequency.Journal of Family Consumer Sciences,108(3), 41-47. Lee, C. H., Wong, H. R., Kao, T., Hu, J. (2014). A study on the conceptualization of apparel brand.International Review of Management and Business Research,3(1), 24. MacInnis, D. J., Park, C. W., Priester, J. W. (2014).Handbook of brand relationships. Routledge. Matulich, E., Haytko, D. L., Amin, K. (2015). Multiple Attitude Functions Served by Products: Consumer Behavior Implications. InMarketing, Technology and Customer Commitment in the New Economy(pp. 226-226). Springer International Publishing. McKenzie-Mohr, D. (2013).Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers Na, Y., Na, D. K. (2015). Investigating the sustainability of the Korean textile and fashion industry.International Journal of Clothing Science and Technology,27(1), 23-33. Rahmani, K., Emamisaleh, K., Yadegari, R. (2015). Quality Function Deployment and New Product Development with a focus on Marketing Mix 4P model.Asian Journal of Research in Marketing,4(2), 98-108. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing.Journal of Services Marketing. Singh, N., Sarvanan, R. (2013). A Comprehensive Study on Female Buying Behaviour for Apparel Segment in Coimbatore.International Journal of Textile and Fashion Technology (IJTFT),1(3), 67-82. Wilson, A., Zeithaml, V. A., Bitner, M. J., Gremler, D. D. (2012).Services marketing: Integrating customer focus across the firm. McGraw Hill. Wolfe, M. G. (2014). Fashion Marketing Merchandising.terminology,27(31), 126-139. Yan, R. N., Hyllegard, K. H., Blaesi, L. F. (2012). Marketing eco-fashion: The influence of brand name and message explicitness.Journal of Marketing Communications,18(2), 151-168.

Lord Of The Flies Man Is Savage free essay sample

Lord Of The Fliess: Man Is Savage At Heart Essay, Research Paper Lord of the Fliess: Man Is Savage at Heart Copyright ( C ) 1996 By Kevin McKillop A running subject in Lord of the Flies is that adult male is savage at bosom, ever finally returning back to an immorality and crude nature. The rhythm of adult male # 8217 ; s rise to power, or righteousness, and his inevitable autumn from grace is an of import point that book proves once more and once more, frequently comparing adult male with characters from the Bible to give a more graphic image of his descent. Lord Of The Flies symbolizes this autumn in different manners, runing from the illustration of the outlook of existent crude adult male to the contemplations of a corrupt mariner in purgatory. The novel is the narrative of a group of male childs of different backgrounds who are marooned on an unknown island when their plane clangs. We will write a custom essay sample on Lord Of The Flies Man Is Savage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the male childs try to organize and explicate a program to acquire rescued, they begin to divide and as a consequence of the discord a set of barbarian tribal huntsmans is formed. Finally the # 8220 ; stranded male childs in Lord of the Flies about wholly agitate off civilised behaviour: ( Riley 1: 119 ) . When the confusion eventually leads to a manhunt [ for Ralph ] , the reader realizes that despite the strong sense of British character and civility that has been instilled in the young person throughout their lives, the male childs have backpedaled and shown the implicit in barbarian side existent in all worlds. # 8220 ; Golding senses that establishments and order imposed from without are impermanent, but adult male # 8217 ; s unreason and impulse for devastation are digesting # 8221 ; ( Riley 1: 119 ) . The novel shows the reader how easy it is to return back to the immorality nature inherent in adult male. If a group of well-conditioned school male childs can finally weave up perpetrating assorted utmost farces, one can conceive of what grownups, leaders of society, are capable of making under the force per unit areas of seeking to keep universe dealingss. Lord of the Flies # 8217 ; s apprehensiveness of immorality is such that it touches the nervus of modern-day horror as no English novel of its clip has done ; it takes us, through symbolism, into a universe of active, proliferating immorality which is seen, one feels, as the natural status of adult male and which is bound to remind the reader of the vilest manifestations of Nazi arrested development ( Riley 1: 120 ) . In the novel, Simon is a peaceable chap who tries to demo the male childs that there is no monster on the island except the frights that the male childs have. # 8220 ; Simon tries to province the truth: there is a animal, but # 8216 ; it # 8217 ; s merely us # 8217 ; # 8221 ; ( Baker 11 ) . When he makes this disclosure, he is ridiculed. This is an eldritch analogue to the misconstruing that Christ had to cover with throughout his life. Later in the narrative, the barbarian huntsmans are trailing a hog. Once they kill the hog, they put its caput on a stick and Simon experiences an epiphany in which he # 8220 ; sees the perennial autumn which is the cardinal world of our history: the licking of ground and the release of # 8230 ; lunacy in psyches wounded by fright # 8221 ; ( Baker 12 ) . As Simon hastes to the campfire to state the male childs of his find, he is hit in the side with a lance, his Pr ophecy rejected and the word he wished to distribute ignored. Simon falls to the land dead and is described as beautiful and pure. The description of his decease, the mode in which he died, and the cause for which he died are unusually similar to the fortunes of Christ # 8217 ; s life and ultimate death. The major difference is that Christ died on the cross, while Simon was speared. However, a reader familiar with the Bible recalls that Jesus was stabbed in the side with a a spear before his crucifixion. William Golding discusses adult male # 8217 ; s capacity for fright and cowardliness. In the novel, the male childs on the island foremost encounter a natural fright of being stranded on an chartless island without the advocate of grownups. Once the male childs begin to form and get down to experience more adult-like themselves, the fright of monsters takes over. It is apprehensible that boys runing in ages from yearlings to immature adolescents would hold frights of monsters, particularly when it is taken into consideration that the kids are stranded on the island. The writer wishes to demo, nevertheless, that fright is an emotion that is natural and active in worlds from the really beginnings of their lives. This disclosure uncovers another failing in adult male, back uping the thought or belief that adult male is hapless and barbarian at the really nucleus of his being. Throughout the novel, there is a battle for power between two groups. This battle illustrates adult male # 8217 ; s fright of losing control, which is another illustration of his selfishness and failing. The fright of monsters is natural ; the fright of losing power is inherited. The writer uses these frailties to turn out the point that any type of uncontrolled fright contributes to adult male # 8217 ; s instability and will finally take to his [ adult male s ] death spiritually and possibly even physically. The writer chooses to utilize an island as the scene for the bulk of the narrative. # 8220 ; The island is an of import symbol in all of Golding # 8217 ; s works. It suggests the isolation of adult male in a terrorization and cryptic universe, and the futility of his effort to make an ordered preserve for himself in an otherwise patternless universe # 8221 ; ( Baker 26 ) . The island in the novel is the existent island ; it is non merely an island, though. It is a microcosm of life itself, the grownup universe, and the human battle with his ain solitariness. # 8220 ; Left entirely on the island of the ego, adult male discovers the world of his ain dark bosom, and what he discovers is excessively detestable for him to endure. At the highest pitch of panic he makes the lone gesture he can do # 8212 ; a natural, natural entreaty for aid, for deliverance # 8221 ; ( Baker 67 ) . Man grows more barbarian at bosom as he evolves because of his cowardliness and his pursuit for power. The fresh proves this by throwing together opposing forces into a state of affairs that dowses them with power battles and scaring state of affairss. By comparing world in general to Biblical characters in similar scenarios, the novel provides images of the darker side of adult male. This darker side of adult male # 8217 ; s nature necessarily wins and adult male is proven to be a hapless race that garbages to accept duty for its defects.

Free Essays on Booker T Washington

that constitutes the Atlanta Exposition Address. I know that as a Christians we are supposed to turn... Free Essays on Booker T Washington Free Essays on Booker T Washington Booker T Washington a very well respected scholar of the African American community was definitely an advocate for the education of the Negro race. While making it evident that education was a necessity to survive, he also made it very clear that he agreed with the â€Å"white man† that Negro’s has a certain place in society, and that, that place was not equal to the â€Å"White Man’s† place. In the eyes of Washington this was perfectly okay because while the Negro race stayed in its place it would slowly begin to build its own economy and completely separate from the â€Å"white† economy. Satisfying the belief that Negro’s should go back to Africa, without actually going to Africa. This ideal is partially revealed in Washington’s â€Å"Atlanta Exposition Address.† In this speech Washington tells the negros and whites to cast down their buckets and get to know their neighbor of the opposite race. In my opinion that was impossible back then. For the simple fact that whites did not agree with the idea of blacks being free therefore there is no way in the world that they would embrace or except the idea of blacks being their next door neighbor. Further Washington states to the whites that if they make an effort to deal with the negros â€Å"then they can be sure that in the future just as it was in the past; that they (whites) would be surrounded by the most patient, faithful, law-abiding and non-resentful people that the world has seen.† There is no doubt that those were very powerful words. Personally I think that those are words of a coward or a person who wishes to please everyone and that cannot always be done. I definitely agree that everyone should have the opportunity to be educated. But knowing what I have learned about slavery and racism I do not understand how Washington could say, better yet believe the words that constitutes the Atlanta Exposition Address. I know that as a Christians we are supposed to turn...