Sunday, December 22, 2019

The Modern Influence Of Honey Singh - 890 Words

Predating the modern influence of Honey Singh in Bollywood, Hollywood orchestra was apparent in the music styles chosen by directors and song writers of its time. Western orchestra was used to emphasize in Bollywood movies the different emotions characters were facing during specific scenes. Using jazz and orchestra music in Indian music with Hollywood western influence, blended to form and incorporated music style in Bollywood films. Jazz and orchestra music were given a new meaning in Bollywood movies by creating non verbal personalities to characters. Hollywood techniques can be seen to be working in Hindi films through a range of mechanisms. Some, like the bluesy saxophone music, appear to be arbitrary, learned conventions. Others, such as the use of the symphony orchestra and large choruses for grandeur may have a potential for application in a range of cultures, due to the common association of size and scale with wealth and grandeur(Morcom 13). Using jazz music in Indian movie s, represented the sensuality and erotic theme given off by female and or male heroines. Orchestra music gave the audience a preview as to the beginning of a love affair and slow tempo dancing that equates to romantic scenes. For this film, composer Naushad, became the first music director to not only use a 100-piece orchestra, but also developed the system of western notation in India. With this, he became the pioneer for introducing, western music to India(Ingle 1). Crossing into a new eraShow MoreRelatedA Brief Note On Hip Rap And Hip Hop And Rap Industry830 Words   |  4 Pagesdiversify their music. Yo Yo Honey Singh, is a prime example of an artist who used the high exposure to introduce a new and exciting style of music to the Bollywood industry. Bollywood being the largest movie producing industry in the world, is known for its native and colorful music. Yo Yo Honey Singh being an Indian rapper and hip hop artist, influenced the Bollywood industry by breaking free from the customary music selection and introducing a fresh taste. Yo Yo Honey Singh revolutionized the IndianRead More10 Historical Events During the British Rule in India3932 Words   |  16 PagesBarrackpore under the guidance of Mangal Pandey, the first freedom fighter in Indian history, who denied obeying the company rule. The nationwide revolt was under the leadership of the Mughal Emperor Bahadur Shah Jafar, Rani Lakshmi Bai, Babu Vir Kunwar Singh, Tantya Tope and many more where the mutineers murdered every European they found. 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In helping to achieve this, use of celebrity for endorsement of a brand is widely used marketing strategy. In this modern age, people tend to ignore all commercials and advertisements while flipping through the magazines and newspapers or vi ewing TV. But even then, the glamour of a celebrity seldom goes unnoticed. Thus, celebrity endorsement in advertisement and itsRead MoreSample Resume : Regional Cuisine6414 Words   |  26 Pages Navjot Singh Read MoreNestle vs Cadbury5506 Words   |  23 Pages2 NESTLE vs CADBURY An Evaluation of the Marketing Mix of Nestle and Cadbury Submitted to: Ms Shalini Gupta Submitted by: Chaitanya Hiremath Roll no - 370 2012 Shaheed Bhagat Singh College (Delhi University) ACKNOWLEDGEMENT I, a student of Shaheed Bhagat Singh College make a humble attempt to present my research project. It gives me immense pleasure to thank and extend my gratitude to Ms Shalini Gupta for extending her valuable time and continuous support in completing this project. 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